Gigi (Ge) Yan
Interactive Media Designer in Toronto
CMU College of Makeup Art & Design
2026 – Marketing Campaigns · Visual Design · Web Design · Social Content
At CMU College of Makeup Art & Design, I create digital, print, and video content that showcases student talent, promotes programs, and supports recruitment and campus events. My work spans posters, brochures, social content, and responsive web pages, including eight page redesigns using Beaver Builder, HTML, CSS, and Claude-assisted development. Working with internal teams and external partners, I connect consistent visual communication with marketing across social, email, and web. Beyond creating visual assets, I support campaign planning and execution to connect prospective students with CMU’s programs, student work, and events.
Brochure
Events
Website
A landing page template for CMU, using the institution’s brand colours, Unna, and Roboto. Scroll the preview, or open it full screen.
Student Opportunities & Program Marketing
Connecting Students with Clients
Plan seasonal makeup events, including Christmas initiatives, that invite clients to book services with CMU students. These events showcase student talent, provide hands-on client experience, and create opportunities for freelance work.
Promoting Programs Across Digital Channels
Support program promotion through Meta and Google advertising, building on the existing agency-led campaign schedule while introducing new creative approaches and adjusting promotional priorities to highlight selected programs.