Gigi (Ge) Yan
Interactive Media Designer in Toronto
Independent Design Work
Freelance Illustration, UI & Web Design · 2018–Present
As a freelance designer, I create illustrations, infographics, user interfaces, and websites for clients including T&T Supermarket, Golf Canada, George Brown Polytechnic and Fujifilm VisualSonics. Working with developers, I translate each client’s needs into clear, engaging visual and digital experiences.
Illustration / Apparel Graphic Design - Fujifilm VisualSonics
FUJIFILM VisualSonics develops advanced ultrasound imaging technology for medical research. I created this design for the company’s participation in a marathon, bringing its scientific identity into a playful, energetic visual celebrating movement and team spirit.
Brand Identity Design - George Brown Polytechnic x The Northland Institute of Training
In The North Land Institute of Training x George Brown Polytechnic partnership for the Dubai market, I spearheaded the brand’s visual storytelling by developing a comprehensive design suite. From the core logo and color systems to international recruitment brochures and social media templates, my work standardized the visual language to maintain credibility and aesthetic excellence throughout the institution's cross-border expansion.
Logo
Brochure
Latest Update:
Visual Elevation: Intentional Realism
• Before: Initial AI-generated draft focusing on composition.
• After: Optimized version using a refined AI toolset.
By fine-tuning prompts and leveraging specialized generative tools, I enhanced the realism and emotional resonance of the subject, ensuring the visual narrative feels organic and sophisticated.
In response to the education industry's need for both authority and results, I built a standardized design system that maximized efficiency for international localized updates. Here is a look at the full page layouts:
