Gigi (Ge) Yan
Interactive Media Designer in Toronto
Northern College at Pures, and NUS Branding
2023–2025 Brand Design · Marketing Collateral · Digital Media
At Pures, I worked on refining the brand’s visual identity through the Pures Brand Book, establishing a more cohesive look across digital and print materials. Alongside this work, I also had the opportunity to contribute to other design projects for the company, including NUS logo design, brochure design, and branded merchandise mockups. These projects allowed me to work across different formats and explore how visual design can support each brand’s identity and communication.
Pures Brand Book
I redesigned the Pures Brand Book, refining the visual identity, colour palette, and design guidelines to create a more cohesive and consistent look across digital and print materials.
NUS Logo Design and Brochure
My work for NUS included logo design and brochure design, exploring the brand’s visual identity across different formats. Alongside the logo design, I created a brochure to present information in a clear and engaging way
